You’ve just started in your new role as a marketing strategist after successfully completing your Master’s program and the team is very excited to have you on-board. As part of your new role, the CEO would like to have you evaluate the company’s results and provide recommendations for their marketing strategy. They appreciate the unbiased knowledge that new hires offer and the perspectives they bring. They want you to review the company as though you were an outside marketing consultant. The period is short to complete this work and they are expecting a 7- 8-page analysis that includes an executive summary, a SWOT or PESTLE, and strong analysis and recommendations as to what they should do with their marketing strategy.
They are really looking forward to seeing your analysis and reading your recommendations. This time has been challenging, causing opportunities and threats to the company, as the world lives in a pandemic state, which is expected to continue into next year. Given the current environment, they would like you to complete your analysis and include recommendations and insights for both a normal state and a pandemic state.
Below is the analysis, information, and format they are looking for you to provide:
Your case will be graded based on the quality, depth of thought, and completeness of the required sections. The rubric below will be used to grade your submission:
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